Who do you trust?
Every day we make decisions based on information.
We read news stories. We ask AI. We visit websites.
We rely on reports from governments, universities, companies and non-government organisations.
Yet not every source has earned the same level of confidence.
BIRI™ was created to help people make better informed decisions by providing an independent assessment of the long-term reliability of organisations publishing information about the biosphere.
BIRI™ does not tell you what to think. It helps you decide how much confidence you should place in the organisation providing the information.
Confidence, not just information
The internet has made publishing information easier than ever. Search engines and AI can now deliver answers in seconds.
The challenge is no longer finding information. The challenge is knowing how much confidence to place in the organisation providing it.
Different organisations operate with different standards of evidence, transparency and accountability. BIRI™ provides an additional quality signal to help users evaluate the long-term reliability of those organisations.
Its purpose is not to replace critical thinking, search engines or AI. Its purpose is to support better informed decisions.
Built for anyone evaluating a source
Researchers
Reduce the time spent evaluating unfamiliar sources and focus on stronger evidence.
Students
Develop better research habits by understanding the reliability of information sources.
Organisations
Support evidence-informed decisions by considering source reliability alongside published content.
AI Users
Use BIRI™ alongside AI-generated answers to better understand the reliability of cited organisations.
Ready to use BIRI™?
Access to BIRI™ rankings and the BIRI™ Research Assistant is available to subscribers.